Jun 5, 2024 · What is a positioning statement? A positioning statement is a brief description of a product or service and an explanation of how it fulfills a particular need of the target market. The goal of a …

Dec 8, 2023 · What is a positioning statement? A positioning statement is a description of your product and target audience and explains how it fills a market need. Marketing and sales teams use this …

Oct 23, 2024 · Use these positioning statement examples and templates to craft a positioning statement that sets your business apart from your competitors.

Oct 29, 2024 · Learn how to write a positioning statement that focuses your marketing efforts, ensuring your strategy and messaging align with your brand’s goals.

Sep 29, 2025 · A positioning statement is an internal strategic tool that defines how a company wants to be perceived in the marketplace in relation to competitors and helps guide marketing and …

Jun 16, 2023 · Discover examples of effective positioning statements, and find out how to create your own that will stand out and engage your target customer.

Apr 6, 2025 · Explore the value of a positioning statement, review the key steps to writing a strong positioning statement and discover templates and examples to guide you.

A positioning statement outlines how your product or service fills a consumer’s need in the market, which sets your business apart from the rest. It describes the benefits and attributes that are unique …

Feb 5, 2025 · Learn what a positioning statement is, its key components, and how to write one with step-by-step guidance and real-world examples.

In this guide, you’ll examine 25+ positioning statement examples from industry leaders, analyze what makes them effective, and access actionable templates for crafting your own positioning statement.