To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

A preoccupation with immediate issues can result in a small businesses losing sight of the importance of planning for long-term business goals and objectives. The first step in management refers to a ...

In fast-changing industries like communications, having the right strategy is critical to success. Didier Bonnet and George Yip explain why business models and strategic planning must converge into ...

This is a preview. Log in through your library . Abstract By acknowledging the inherent antagonism between strategic planning and the structure and function of hospitals, and explicitly integrating ...

In this paper the relationship between organizational politics (OP), and company strategy and performance was explored. Data were collected from 55 manufacturing firms. Controlling for company assets ...